Kenya Breweries Limited (KBL), through its flagship brand Tusker, has announced a sponsorship package worth KSh 22 million for the 2025 Safari Sevens, reaffirming its commitment to supporting rugby in the country.
The deal will see Tusker inject KSh 12 million in cash while an additional KSh 10 million will go towards in-kind support, including logistical, promotional, and brand activation initiatives during the three-day tournament scheduled for October 10–12 at Nyayo National Stadium.
Kenya Rugby Union (KRU) Vice Chairman Moses Ndale lauded the partnership, noting that it will go a long way in elevating the status of the tournament and offering a world-class experience for fans and players alike.
“Tusker has always stood with Kenyan rugby and their continued investment in Safari Sevens is testament to their belief in the game and its potential. This support will not only enhance the tournament but also inspire the next generation of players who look up to this stage as a pathway to greatness,” said Ndale.
The Safari Sevens returns to Nyayo Stadium after the completion of renovations, with age-grade, veterans, and elite categories all featuring in the three-day extravaganza.
Among the teams expected at this year’s event for women are Belgium, Zimbabwe, Kenya Lionesses 1, Kenya Lionesses 2, Uganda, Shogun Rugby, Tunisia and defending champions Costa Blanca Barbarians.
On the mens side are:
Apache 7s (UK), Zimbabwe, Zambia, Uganda, Kenya Shujaa, Kenya Morans, French Renegades, Shogun Rugby, KCB Rugby and Reunion Rugby.
English